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How we advertise your holiday cottage in Wales

Advertise Your Holiday Home

How we advertise your holiday cottage in Wales

When you are ready to advertise your holiday cottage you want to ensure you get the greatest return on your investment, as well as creating an enjoyable and memorable experience for your guests. 

There are many ways to advertise your holiday cottage to gain maximum exposure, in order to reach the right demographic of guests you want staying at your property. 

It is important when picking a booking agent that they share the same values and objectives when it comes to showcasing your holiday cottage. 

In this article we will take you through what is required to advertise your holiday cottage. We will discuss what methods based on our experience at NetLet UK are used to ensure your holiday cottage is a success. 

Media Package

photograph holiday home pembrokeshire netlet uk advertise your holiday home

Before your holiday cottage is advertised you want to make sure the quality of media put out onto various marketing platforms is high quality and meets the guests expectations. By expectations, we mean that careful consideration has been made in terms of how the footage has been taken. It is important to showcase your holiday cottage in Wales in the best light, but not to over edit or over market what is a reality. 

Most people with smart phones will be accustomed to the ability to use wide lens, filters and to edit photos very easily before posting. It is essential with a holiday cottage that you do not over edit your footage and that guests expectations are met when they step through your front door. 

The footage that we recommend using to advertise your holiday cottage listing is: 

As part of our sign up procedure we handle all media packages at NetLet using our in-house team to capture all relevant footage before your property goes live. We always ensure you as the owner signs off on the listing before it is published to make sure you are happy with the content and how it is advertised.  

Website

Advertise your holiday home netlet uk Pembrokeshire

Our website has been tailored for guest purposes with all the information they may need for their holiday to Pembrokeshire. With a guest purposed website it allows extensive and specific SEO work to target the correct people and have your property listed on a website which contains guest related information.

Using third party booking channels such as AirBnb and Booking.com create great exposure for your property but the benefit of having a direct booking platform – NetLet Website – will cut out the additional commission being charged to guests when booking. At NetLet we tend to take direct repeat bookings and can save your guests up to 20% off their next stay, just by cutting out the middle man. 

When booking agents are pushing your holiday cottage onto third party booking channels, make sure the commission they charge is uplifted on your rates so this does not effect your take home rates. Agents that deduct their commission as well as the third party booking channel commission could be losing you up to 45% of your income before service fee's are deducted.

NetLet UK

Third Party Booking Channels

advertise your holiday home netlet uk pembrokeshire

Booking through third party booking channels is a great way to push your holiday cottage exposure. At NetLet UK we have identified the leading booking channels that generate the most exposure and have the highest booking rates. They are: 

Managing your property details, rates and communications through these channels can be a challenge within itself. You need to ensure the continuity of all information and your take home rates remain the same no matter where your property is listed.

There are two types of channel integration that can be carried out: 

  1. ical – this only links calendars and availability.
  2. API Direct Integrations – links all pricing, information, photos and availability.

With the above in mind, NetLet UK use a booking system that creates all connections to third party booking channels via an API (direct) connection. This ensures that all information is live between the end user and the booking system. 

If a hospitality software use iCal links to sync to other websites, when a room or an apartment is booked and no longer available, the dates can be blocked on third party systems. Moreover, linking to OTAs using iCal links may mean that availability is only updated a few times a day. This can lead to double bookings as updates are not pushed out in real time, and moreover rates have to be set manually. On the other hand, API integrations allow rates and availability to be sent in almost real-time.

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Social Media

advertise your holiday home through social media netletuk pembrokeshire

To ensure your holiday cottage reaches all demographics, social media is a key role in advertising in 2021. With so many platforms to advertise and promote your holiday cottage on it is important to understand what medium best suits each platform. 

NetLet offers property exposure on our following social media channels: 

We use various methods when posting to our social media channels, whether it be a one off promotion, update our followers on availability or to showcase special features and aspects of your holiday cottage we feel would appeal to our audience. 

Clientele Portfolio

customer service clients advertise your holiday home netlet uk pembrokeshire

Over the years NetLet UK have grown an extensive database of clients who book holidays direct with NetLet UK. These clients enjoy the level of service NetLet offers and like to stay in various properties throughout the year.

As well as our portfolio of loyal holiday home makers, NetLet UK have connections to local and nationwide businesses to accommodate temporary workers or business personnel travelling to Pembrokeshire for business. This connection provides an additional platform for out of season stays. 

Sign up for FREE today

You can sign up for FREE today with NetLet UK and advertise your property depending on the level of support you require from us. 

Your listing can be live with 48-hours depending on the support package selected. 

We have made advertising your holiday cottage a simple and stress free way to give you the freedom to manage your holiday cottage the way you want. 

We offer FOUR levels of support when listing with NetLet UK

FREE

You create the listing yourself
£ 0 Set up Fee
  • Free to List
  • Upload your own images and rates
  • Full use of NetLet Marketing tools
  • Self managed
  • Email confirmation reports - Basic information
  • 15% Commission per booking

BASIC

List yourself - NetLet will support with rates
£ 150 Set up Fee
  • Free to List
  • Upload your own images
  • NetLet will design your rates for maximum income
  • Full use of NetLet Marketing tools
  • Self managed
  • Access to NetLet owner portal for all records
  • 15% Commission per booking

PREMIUM

List yourself - NetLet will do images and rates
£ 350 Set up Fee
  • Free to List
  • NetLet will take Images and Video footage
  • NetLet will design your rates for maximum income
  • Full use of NetLet Marketing tools
  • Self managed
  • Access to NetLet owner portal for all records
  • Basic maintenance package
  • 15% Commission per booking
Popular

UNLIMITED

Complete management of holiday home
Propsal required
  • NetLet will List your property
  • NetLet will take Images and Video footage
  • NetLet will design your rates for maximum income
  • Full use of NetLet Marketing tools
  • Fully Managed - Changeover and linen services
  • Access to NetLet owner portal for all records
  • Basic maintenance package
  • 24/7 guest customer service helpline
  • 15% Commission per booking
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